This is part 1 of a Wordtracker review (part 2 – related keyword search, part 3- vertical keyword search)
Having recently needed a keyword research tool for two personal projects, I decided to give Wordtracker a try after hearing good things about it from an ai digital podcast. Tools like Wordtracker and KeywordDiscovery help you find the keywords and search terms people use to search for the service, content or products you are offering. Most online businesses rely heavily on search engines to generate traffic to their websites, making keyword research and search engine optimisation a vital part of any online marketing strategy. Wordtracker’s price should put it within the budget of almost all online businesses (at the time of writing £28.00 per month, minimum 1 month, £161.00 per year).
Wordtracker uses data from meta crawlers (metacrawler.com and dogpile.com) and not straight from the search engines, thus eliminating non-human search queries. On the one hand this greatly improves the accuracy of the results, on the other its small dataset introduces statistical uncertainty. Wordtracker presents this as one of the unique selling points of its toolset. I will discuss this in greater depth in part 3 of this review, specifically in the context of UK keyword research.
The basic approach to keyword research in Wordtracker is simple. Wordtracker, like others, suggest you build a 3-tier information architecture – home page, category pages and content pages, with a defined set of keywords for each of these, as explained in this video .
Defining a list of categories relies on domain expertise, guided by initial keyword research. For instance, if I want to create a paragliding website, a quick scan of the paragliding search terms will highlight a few potential categories very quickly : paragliding training, paragliding clubs, paragliding manufacturers and equipment, and paragliding tours and destinations. Perhaps, like me, you would have been somewhat surprised at the search popularity of powered paragliding. Keyword research is in effect a quick and affordable way of doing high level market research, and I would recommend that you start doing keyword research in the very early stages of your business strategy.
Wordtracker has two tools that assist with keyword research – a lateral search tool to help you discover your keyword universe and build out your seedlist (keywords found in websites like yours), and a tool to discover the and evaluate all the search terms that include your keywords.
In part 2 of this review, I will assess the related keywords option in more detail, and in part 3 the included keywords. As I am primarily concerned with the UK market, I will focus on UK datasets.
Trackbacks /
Pingbacks